Privacy Policy

Information We Collect

AR15 Outfitters collects limited information to improve your experience. This includes:

• Usage data: pages visited, clicks on product links, and build configurations (collected via Umami analytics, which does not use cookies or track personal data)
• Age verification: a cookie stored locally to remember that you confirmed you are 18 or older
• Build data: if you save or share a build, the parts you selected are stored in our database

Information We Do Not Collect

We do not collect names, email addresses, payment information, or any personally identifiable information (PII). We do not require account creation. We do not sell or share any data with third parties for marketing purposes.

Affiliate Links

When you click a product link on our site, you are redirected to a third-party retailer through our affiliate tracking system. The retailer may collect information according to their own privacy policy. We track that a click occurred (timestamp, product ID, and referring page) but do not track any information that identifies you personally.

Cookies

We use a single first-party cookie for age verification. We do not use advertising cookies, tracking pixels, or third-party cookies. Our analytics tool (Umami) is cookieless and privacy-focused.

Third-Party Services

• Vercel: hosting and content delivery
• Supabase: database for parts, builds, and compatibility data
• Umami: privacy-focused, cookieless analytics
• CJ / Impact.com: affiliate link tracking for retailer referrals

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you the right to:

• Know what personal information we collect and how we use it (disclosed above)
• Request deletion of any personal information we hold about you
• Opt out of sale or sharing of personal information for targeted advertising
• Non-discrimination for exercising your privacy rights

We do not sell or share personal information as defined under the CCPA. We do not use cross-context behavioral advertising. To exercise any of these rights or ask questions about our practices, please reach out through our contact page.

Children's Privacy

This site is intended for users 18 years of age or older. We do not knowingly collect information from anyone under 18. An age verification gate is required before accessing the site.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.

Contact

If you have questions about this privacy policy, please visit our contact page.