Privacy Policy

Information We Collect

AR15 Outfitters collects limited information to improve your experience. This includes:

• Usage data: pages visited, clicks on product links, and build configurations (collected via Umami analytics, which does not use cookies or track personal data)
• Age verification: a cookie stored locally to remember that you confirmed you are 18 or older
• Build data: if you save or share a build, the parts you selected are stored in our database

Information We Do Not Collect

We do not collect names, email addresses, payment information, or any personally identifiable information (PII). We do not require account creation. We do not sell or share any data with third parties for marketing purposes.

Affiliate Links

When you click a product link on our site, you are redirected to a third-party retailer through our affiliate tracking system. The retailer may collect information according to their own privacy policy. We track that a click occurred (timestamp, product ID, and referring page) but do not track any information that identifies you personally.

Cookies

We use a single first-party cookie for age verification. We do not use advertising cookies, tracking pixels, or third-party cookies. Our analytics tool (Umami) is cookieless and privacy-focused.

Third-Party Services

• Vercel: hosting and content delivery
• Supabase: database for parts, builds, and compatibility data
• Umami: privacy-focused, cookieless analytics
• CJ / Impact.com: affiliate link tracking for retailer referrals

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.

Contact

If you have questions about this privacy policy, please visit our contact page.